Arsh, founder of Allure By Arsh, began her professional life in the wedding industry doing hair and makeup in 2013. Her early professional days consisted of mostly non bridal, grads, and helping other artists in B.C.
Arsh’s professional development began at Blanche Macdonald, in Vancouver B.C. Always keen to expand her knowledge and learn new things, She has trained one-on-one with celebrity makeup artist Dress Your Face in Los Angeles. In early 2018, she flew to London, England to do a bridal hair and makeup course taught by Reshma Makeup Artist. In addition to being certified, she has also trained with exclusive makeup brands including Makeup Forever, Marc Jacobs Beauty, and Urban Decay Cosmetics.