In this post, we are going to share a repeatable strategy that has worked for growing our Instagram engagement for Instagram Reels.
By no means are we social media experts. We are just like you, figuring things out through trial and error.
Hopefully you find this helpful.
We’ll start off with a framework that we have come with, and we will apply it against a real example.
The framework consists of:
- Recording the VIdeo
- Using Audio
At the end, we will discuss what to expect. Keep scroling to read more.
Recording the Video
- Record vertically
- Record in 4k from a mobile device (e.g. iPhone). The screenshot to the right shows you how to know your recording in 4k.
- Move slowly – When moving the camera in any direction, move slowly. This allows for the camera to capture key details of every moment.
- Speak in the video itself – We only do this if the audio quality isn’t degraded.
- Voiceover – We tend to do this if we want to explain to the watcher, what they are watching.
- Background Music
- Adding background music. We use CapCut for background music because it lets us use whatever songs we want to use by using their Audio Extraction feature. For example, we typically will use a DJ’s song in the background, and then we tag them in the reel.
- Adding voiceovers.
- Video editing for things like shortening, merging, and adding effects to video clips.
- One tactic that works for us is that for the intro of our reels, we keep it to under 5 seconds and compose it of 5-7 clips that are trimmed to under .9 seconds each. That seems to gather people’s attention, since people tend to not have enough attention spans to watch introductory video content that is longer than .9 seconds. You can see this technique being used in the first 5 seconds of this Reel.
- Cosmetics like adding most of our text over-lay
- After we finish editing in CapCut, we export the video. The only types of edits we generally do in Instagram, are primarily the addition of at least 1 text overlay and sometimes an Instagram sticker.
Publishing to Instagram
- Use a catchy caption –This part can be easy to get lazy about. Mainly think about, what is something witty that would capture your audience’s attention or maybe make them laugh?
- Pick 3-5 hashtags to optimize for. We tend to go for hashtags that aren’t as popular, since those have less competition.
- Tag all collaborators, since that will make them more likely to reshare.
- If you’re using your own audio, name the audio so that your account is noted as being the first to use it. We usually title the audio what ever the DJ or original artist titles it.
- Set your location.
What to Expect?
To wrap things up, here are the key takeaways:
- Record your videos vertically using 4K, and keep each segment short and engaging. In other words, give people a reason to keep watching the Reel.
- For audio, make sure it is clear and loud enough.
- Make sure to use the right caption, hashtags, and post details, when publishing to Instagram.